The Art of Writing a Followup Email

As a professional in any field, knowing how to effectively follow up via email is a critical skill. Whether you’re following up with a potential client, a colleague, or a networking connection, the way you communicate can make or break the outcome. In this blog post, we’ll explore the best practices for writing a followup email that will get results.

1. Timing is Everything

When it comes to following up via email, timing is crucial. You don’t want to wait too long and risk losing momentum, but you also don’t want to come across as pushy by following up too soon. A good rule of thumb is to follow up within 1-2 business days of your initial communication. This shows that you are proactive and interested, without being overly aggressive.

2. Personalized Approach

One of the key components of a successful followup email is personalization. Take the time to reference something specific from your previous interaction, whether it’s a shared interest, a recent event, or a mutual connection. This will show the recipient that you value the relationship and have put thought into the followup.

3. Clear and Concise Communication

When writing a followup email, it’s important to be clear and concise in your communication. Get straight to the point and avoid unnecessary fluff. Make sure your email is easy to read, with bullet points or numbered lists if necessary. Remember, the goal is to provide value and make it easy for the recipient to take action.

4. Call to Action

Every followup email should include a clear call to action. Whether you’re asking for a response, scheduling a meeting, or requesting feedback, be direct in your ask. Make it easy for the recipient to know what you want them to do next, and provide any necessary information or resources to facilitate their response.


Mastering the art of writing a followup email can be a game-changer in your professional interactions. By following these best practices, you can increase your chances of getting a response and achieving your desired outcome. Remember, timing is everything, personalize your approach, communicate clearly and concisely, and always include a clear call to action. Have you had success with followup emails? Share your tips and experiences in the comments below!

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